Vietnam National Brand Week 2021 set for April 19 launch
VOV.VN - The Vietnam National Brand Week 2021 is scheduled be held from April 19 to April 25 as part of efforts to raise public awareness about Vietnamese brands, and to celebrate Vietnam Brand Day on April 20.
The main goal of the scheme is to introduce local businesses that have products which are promoting the national brand to both the domestic and foreign business communities.
The Vietnam National Brand Program was initially granted approval by the Prime Minister on November 25, 2003, with the aim of elevating the nation’s brand and reputation for its high-quality goods and services. It also helps enhance competitiveness for local firms in both domestic and international markets.
A wide range of events are due to be held throughout Vietnam National Brand Week 2021, including a national brand forum, a seminar to leverage Vietnamese brands, along with activities to popularize the National Brand Program.
The opening ceremony of the Vietnam National Brand Week 2021 is set to take place both virtual and through a direct format on April 19.
