Vietnam International Travel Mart 2023 welcomes exhibitors from 15 countries

They are about to market more than 10,000 promotional tours and products during the four-day expo which is expected to welcomed over 3,000 visiting businesses and 60,000 individual visitors.

In his opening address, Minister of Culture, Sports and Tourism Nguyen Van Hung affirmed that tourism, as a non-smoking industry, has made a practical contribution to economic development in not only Vietnam but also other countries around the globe.

He highly appreciated the Vietnam Tourism Association selecting Cultural Tourism as the major theme of this year’s travel expo, noting developing green and sustainable tourism on the basis of preserving and exploiting traditional cultural values in association with environmental protection is the current development trend of the tourism industry.

Tourism development contributes to generating revenue for the preservation and promotion of cultural values, and conversely, preserved heritages creates a unique feature, attracting tourists of each country, he said.

He expressed hope the travel expo gives businesses the chance to find more partners and new business directions, helping to facilitate post-pandemic tourism recovery in Vietnam and other countries.

The expo is expected to facilitate tourism promotion through business-to-business, and business-to-customer meetings, along with a forum on cultural tourism development and a roundtable on plastic waste reduction in the tourism industry.