Vietnam fruits introduced at Berlin exhibition

VOV.VN - Several Vietnamese firms have attended Fruit Logistica, the world's largest international fruit and vegetable fair, which is taking place in Berlin from February 8 to February 10 to seek business opportunities and expand into new markets.

Upon addressing the event, Vietnamese Ambassador to Germany Vu Quang Minh spoke highly of the capability of Vietnamese businesses, affirming that the competitiveness of Vietnamese goods has been enhanced, especially following the enforcement of the EU-Vietnam Free Trade Agreement (EVFTA).

With a huge market potential, the Vietnamese diplomat expressed his desire that local businesses will fully utilise the EVFTA’s tax incentives for fruit and vegetables in order to boost exports to the demanding market.

The Ambassador emphasized that the Vietnamese Embassy and the Vietnamese Trade Office in Germany has fully committed to creating the best conditions possible for local businesses as they seek to strengthen connectivity with partners and accelerate Vietnam's fruit and vegetable exports to the German market, as well as to the EU in general

Nguyen Thanh Binh, chairman of the Vinafruit Association, pointed that the event represents a good opportunity for Vietnamese enterprises to expand their markets whilst simultaneously developing the Vietnamese fruit and vegetable industry.

Binh revealed that Vietnamese fruit and vegetable products are proving popular among many European customers, noting that Vietnamese stalls have attracted plenty of visitors at the expo.

According to statistics released by the Ministry of Industry and Trade and the General Department of Vietnam Customs, following the EVFTA coming into effect, the growth of Vietnamese fruit exports to Europe increased by about 25% to 30%.

For his part, Tran Van Cong, the Vietnamese Agriculture Counselor in the EU, stressed that the event also provided an ideal venue in which Vietnamese firms can enhance linkages, share experience, as well as gain greater insights into new technologies in the fields of production, processing, logistics, and distribution to enter demanding markets moving forward.

He outlined that the EU has always been an important market with an annual fruit import turnover reaching over US$110 billion while Vietnam's fruit exports to the EU reached only over US$200 million, accounting for about 0.02% of the EU's fruit import market share.

If local businesses focus on developing cultivation areas and improve storage technologies effectively as well as obtaining certificates on food and hygiene, Vietnam's export products will meet stringent requirements set by the European market, he noted. 

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