Vietnam comes second in SEA for online shopping
VOV.VN - With the number of online shoppers nationwide exceeding 51 million, Vietnamese people are currently ranked second in terms of online shopping in Southeast Asia.
This comes after Ninja Van Vietnam, a fast-growing and leading e-logistics company, recently published a research report on cross-border e-commerce businesses. Accordingly, the Vietnamese market is the leading country in terms of average orders, with shoppers making an average of up to 104 online purchases each year.
The nation currently accounts for 15% of the total online shopping market in Southeast Asia, behind only Thailand with 16% and on par with the Philippines.
The report highlights that Vietnamese people are keen online shoppers and are leading the region in several indicators.
According to the report, this year will see the number of Vietnamese people making purchases online hit more than 51 million, a rise of 13.5% over the previous year, while total spending on online shopping is set to reach US$12.42 billion.
Furthermore, 73% of respondents said they regularly shop on e-commerce shopping platforms, with 59% saying they have ordered or shopped on international websites many times.
In the Research Report detailing cross-border e-commerce businesses, Ninja Van Vietnam also discovered that 89% of respondents from six countries are interested in the shipping company when shopping online.
In terms of the Vietnamese market, Ninja Van Vietnam typically ships 300,000 orders per day from online business stores, as well as from large and small businesses in provinces and cities across the nation.
Over the past two years, the number of online shoppers in Southeast Asia has increased significantly, reaching roughly 70 million people to date.
On a regional scale, 70% of the total population of Southeast Asia started shopping online before the COVID-19 pandemic broke out. Moving forward, the number of online shoppers in Southeast Asia is expected to grow to 380 million by 2026.
Simultaneously, Google and Bain & Company forecast that the scale of the local digital economy will exceed US$52 billion and rise to the third position in the ASEAN region by 2025.