Thanh Ha lychees listed on popular e-commerce platform Sendo
VOV.VN - Thanh Ha lychees originating from the northern province of Hai Duong have been officially put on sale on Sendo, one of the nation’s leading online marketplaces, from May 24 to May 27.
The purpose of the move is to assist farmers in gaining greater access to e-commerce platforms, whilst simultaneously creating additional stable consumption channels for regional specialty products and satisfying the demands of domestic consumers.
The sale will see Sendo striving to introduce the image of lychees to potential customers through social networking sites in order to allow Thanh Ha lychees to reach the largest amount of users as possible.
Sendo plans to help local farmers sell up to 12 tonnes of their lychees during this promotion drive.
At present, Vietnam Trade Promotion Agency (Vietrade) has co-ordinated efforts with e-commerce platforms as they open booths within the framework of the National Program on Trade Promotion to provide technical assistance and instructions aimed at helping businesses and cooperatives join e-commerce platforms.
As Vietrade has recently developed a traceability system to help local firms to tighten control over quality and fight against the wave of counterfeit goods, all Thanh Ha lychees have been stamped to ensure traceability.
