Taste of Queensland 2025 introduces premium Australian beef

During the event, FujiMart is showcasing high-quality beef products from Kilcoy Global Foods, renowned for their superior quality. Various cuts of beef, such as ribs, sirloin, chuck, and flank, are imported directly from Queensland, Australia, ensuring freshness and safety.

The campaign is to introduce the most typical and fresh beef products from the Aussie state of Queensland, thereby promoting the unique culture and lifestyle of the Australian people.

Addressing a recent launching event, Acting Australian Ambassador to Vietnam Renee Deschamps emphasised that Australia boasts a long and famous history in the sustainable beef production industry.

At present, Australia is among the top three largest red meat exporters in the world, and Queensland is Australia’s main producer and exporter of red meat, making up 67% of their total export value.

For his part, Yuji Ohama, general director of FujiMart, stressed that the supermarket chain aims to provide consumers with high-quality products at the most reasonable price, with the items being imported via official channels from leading countries in the world, including Australia.

According to a TIQ Vietnam representative, the imported volume of beef from Queensland into Vietnam has been increasing significantly, affirming the overall quality and trust that Vietnamese consumers have in Australian beef and agricultural products.