Samsung tops Vietnamese smartphone market

Samsung increased its market share to 33% in the second quarter to become the largest smartphone brand in Vietnam.

Despite the impact of the COVID-19 pandemic, the Korean firm increased its sales by 4% year-on-year, Singaporean technology market analysis firm Canalys said in a recent report.

China’s Oppo and Vivo followed with 17% and 12% share of the market, respectively.

But their sales trends diverged wildly, with Oppo’s falling by 26% and Vivo’s increasing by 246%.

VinSmart, a subsidiary of Vietnam’s largest listed company, Vingroup, was fourth with a 11 % market share.

It had launched its first product at the end of 2018, and produced its first 5G smartphones in collaboration with U.S. chip giant Qualcomm last month. VinSmart is focusing on the low-end segment with 12 offerings all priced at below VND5 million (US$212).

China’s Realme was in fifth place with a market share of 9% after growing at 63%.

According to We Are Social, a social media marketing and advertising agency, around 75 million people, or almost 80% of the country’s population, use smartphones.

Mời quý độc giả theo dõi VOV.VN trên

Related

Huawei’s plunge unlikely to affect Vietnam’s smartphone market
Huawei’s plunge unlikely to affect Vietnam’s smartphone market

Huawei holds only a small share in Vietnam’s market, approximately 4%, equal to VND2.7 trillion (US$113 million) in 2018.

Huawei’s plunge unlikely to affect Vietnam’s smartphone market

Huawei’s plunge unlikely to affect Vietnam’s smartphone market

Huawei holds only a small share in Vietnam’s market, approximately 4%, equal to VND2.7 trillion (US$113 million) in 2018.

Samsung, OPPO & Xiaomi led smartphone market in Q2
Samsung, OPPO & Xiaomi led smartphone market in Q2

Xiaomi takes over third place from Huawei in second quarter as top 2 remain unchanged.

Samsung, OPPO & Xiaomi led smartphone market in Q2

Samsung, OPPO & Xiaomi led smartphone market in Q2

Xiaomi takes over third place from Huawei in second quarter as top 2 remain unchanged.