With offices in both Hanoi and HCM City, Queensland has become the first Australian state to establish a regional centre in Vietnam.

Vietnam is currently Queensland’s largest export market in Southeast Asia and the sixth largest globally. The new office will strengthen cooperation in trade, investment and education, Minister for Finance, Trade, Employment and Training Ros Bates, who led the delegation, said.

Queensland is the largest supplier of metallurgical coal to Vietnam with annual exports valued at around AUD$3 billion (US$1.95 billion). The state also holds significant mineral deposits including copper, nickel, cobalt and rare earths, essential for the green energy transition.

Beyond raw materials, Queensland is increasing exports of premium food and beverages. Hanoi consumers this week enjoyed beef, macadamia nuts, honey and Bundaberg Brewed Drinks during the 'Taste of Queensland' campaign at AEON supermarkets. Demand for Queensland beef rose 29% last year.

Bilateral investment relations are also growing. Vietnamese company TTC AgriS has acquired sugarcane farming land in North Queensland to trial agricultural technology while VietJet Air has boosted flights between HCM City and Brisbane to five weekly.

Expanding its presence in Vietnam reflects Queensland’s diversification and multilateral strategy while strengthening mutually beneficial ties. Vietnam gains stable energy, education and healthcare supplies while Queensland accesses one of Asia’s most dynamic economies.

Taste of Queensland 2025 introduces premium Australian beef

VOV.VN - The Trade & Investment Queensland (TIQ) is launching the “Taste of Queensland 2025” festival at FujiMart supermarkets across Vietnam from January 4 to 24, 2025, offering local consumers a chance to enjoy premium Australian beef with attractive promotions.