Prudential Finance honoured for customer service

The award is given to global organisations for delivering exceptional customer services, dedicated day-to-day customer support and successful customer experience strategies.

It recognises Prudential’s standards of customer experience and services which are embedded in various initiatives the company launched last year.

Customers enjoy easy access to a range of corporate information through the standardisation and digitisation of communication channels such as email and SMS. Free Wi-Fi access is now available at many of the company’s branches.

Atul Dixit, CEO of Prudential Finance, said: “This award highlights our long-term commitment to building a culture of providing excellent service to our customers throughout their journey with Prudential Finance.

“The new digital era has changed the way we communicate with each other, however Prudential Finance takes it as an opportunity and a priority to innovate in order to meet the fast changing needs of our over 500,000 Vietnamese customers.”

Global Banking & Finance Review conducts annual global research into customer service with a focus on identifying best practices in the consumer finance industry and improving service delivery to the customers.

Prudential Finance was the first fully foreign-owned consumer finance company in Vietnam when it came in 2007.

Its network comprises of its head office in Ho Chi Minh City, branches in Hanoi and Da Nang, and transaction offices and services introduction points across the country.