Potential of Vietnamese agricultural products highly appreciated in Italy

Macfruit 2023 – a fruit and veg professional show in the Italian city of Rimini will run from May 3-5, as part of diverse activities to mark the 50th anniversary of bilateral diplomatic ties to introduce its popular tropical farm produce such as dragon fruit, lychee and ginger.

Cesena Fiera is one of the biggest annual international fairs in Europe and one of the leading economic and trade events in Italy, with around 1,000 stalls from over 90 countries, including over 500 purchasers and nearly 32,500 visitors.

At the meeting Vietnamese Ambassador to Italy Duong Hai Hung, Piraccini expressed his appreciation for the potential of Vietnamese farm produce and thanked the diplomat for partnering with Macfruit to introduce Vietnamese products over the past two years.

Macfruit 2023 will become more special with the International Blueberry Days, a new exhibition dedicated to the world of spices and herbs, and another on plant nursery and varietal innovation, he went on to say.

In response, the Vietnamese diplomat wished that Vietnam would be present at the event this year to continue bringing quality agricultural and specialty products, especially fruits and vegetables that meet the market demand in Italy, the European Union and international markets.

He said it is not only an opportunity to popularise Vietnamese products but also to enable Vietnamese localities and firms to learn about the latest technologies in hi-tech agriculture, plant nursery and innovation in fruit cultivation.

The Vietnamese Embassy in Italy previously participated in such events in 2021 and 2022, capturing the attention many Italian and global customers.