The four-day event featured over 80 booths showcasing fresh farm produce, organic items, regional delicacies, processed foods, OCOP-certified products, and handicrafts from 90 businesses representing 21 provinces and cities across Vietnam.

Organized annually under the direction of the Hanoi People’s Committee, the fair aims to promote and enhance the value of agricultural and handicraft products, especially those meeting OCOP standards.

Speaking at the opening ceremony, Nguyen Ba Bang, Deputy Director of the National Agriculture Extension Center, highlighted that the fair, first launched in 2019, has become a key platform for connecting localities, businesses, and consumers, promoting high-quality, safe agricultural products in line with sustainable development.

He noted that 13 editions have been successfully held at AEON Mall Long Bien and AEON Mall Ha Dong, earning recognition from AEON Group, Hanoi authorities, businesses, and visitors. The partnership between Hanoi and AEON Group has grown over time, supporting both the introduction of Vietnamese agricultural products and strengthening cooperation between the two sides.

Bang added, “This fair will become a central meeting point for outstanding products from Hanoi and other provinces, helping build a network of enterprises supplying high-quality Vietnamese goods that meet AEON Group’s modern distribution and retail standards.”

A representative of AEON Vietnam emphasized the fair also serves as a vital link between local producers and consumers, bringing valuable Vietnamese agricultural products closer to everyday shoppers.

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