NZ launches "Made with Care" campaign in HCM City
The New Zealand Trade and Enterprise (NZTE) kicked off its 2024 "Made with Care" global campaign in Ho Chi Minh City on May 20.
This year, NZTE continues its successful collaboration with major retailers AEON and LOTTE to make a wide range of New Zealand food and beverage products readily available to Vietnamese consumers.
The campaign, running until May 22, features leading New Zealand food and beverage brands such as Anchor, Anlene, Bostock, Fresh Co, Freshmax, Kiwi Crunch, Meadow Fresh, Mr. Apple, Olivado, Rockit, T&G, and Zespri.
Launched in Vietnam in 2021, the "Made with Care" campaign has become a key support for food and beverage trade between the two countries. This year's iteration marks a new phase of cooperation, underlining both nations' commitment to further expanding bilateral trade.
According to the NZTE, the food and beverage sector holds a key role in the trade relationship between Vietnam and New Zealand, accounting for 84% of New Zealand's exports to Vietnam, with a total value of NZD790 million (US$483 million) by the end of December 2023. Major exports include apples, kiwi, dairy products, and wine.
