New alliance shakes the world of entertainment

The tie-up will offer a complete solution for every brand, creating a breakthrough in media and the hospitality and event management sector.

Live Entertainment has successfully organised numerous large-scale events, like Disney On Ice, Escape Music Festival, Yan BeatFest, and Music Republic. YMG, the first and only multi-media entertainment corporate in Vietnam, will ensure the shows will be aired on television and other digital platforms, while 123Go, a subsidairy of VNG, will be responsible for delivering tickets for the programmes.

Nguyen Thi Thuy Nghi, director of Live Entertainment, said that the firm faced many obstacles in ticket delivery and payment collection. Joining up with YMG and 123Go will help Live Entertainment solve these challenges, creating a better experience for customers.

She added that they have plans to bring more international entertainment programmes to Vietnam as well as develop their own Vietnamese content.

Meanwhile, Nguyen Hoanh Tien, deputy director of VNG and the representative of 123Go, stressed that the Vietnamese e-commerce market is expanding with the strong growth of online transactions. “We need to develop new entertainment products and services to catch up with the trend,” he said, adding that 123Go provides convenient methods of payment and ticket delivery. In addition to offering tickets offline, the firm also sells online tickets via ATM, credit card, and Zalo Pay.