Among the participating enterprises are notable names such as Minh Long Porcelain, Kim Giang Handicraft, Quang Vinh Ceramics, Thang Long Craft, and Duc Thanh Wood. About 15 handicraft enterprises are participating as part of the National Trade Promotion Program.

The fair is an excellent opportunity for Vietnamese enterprises to study the German and European markets, understand consumer tastes, and improve product quality and design to better meet market demands.

In addition, through the fair, Vietnamese companies can explore distribution channels and e-commerce platforms, which are becoming increasingly popular and are shaping the shopping trends of consumers.

This year, Ambiente Frankfurt has been divided into four key sections - Dining, Living, Giving, and Working, with each designed to cater to the needs of retailers and commercial end users across various distribution channels.

It features an extensive array of products, offering innovative solutions for different living spaces and design styles.

The fair has attracted the participation of 4,660 exhibitors from various countries who are introducing the latest trends and most innovative consumer products of kitchenware, furniture, gifts, and office items.

It will last until February 11.

Over 60 Vietnamese firms to attend international trade fair in Germany

VOV.VN - Over 60 local handicraft enterprises are set to participate in the world’s leading consumer goods fair, scheduled to be held from February 7 to February 11 in Frankfurt, Germany, according to the Ministry of Industry and Trade.