Mercedes-Maybach range completed in Vietnam

The launching was held at the annual press kick-off meeting 2017 at the riverfront villa Holm Residences. MBV said at the event that its outlook would be to focus on customer experience this year.

In 2015, MBV introduced the Mercedes-Maybach S 600 and immediately set a record of orders for an ultra-luxury car brand. Over the last two years, there have been nearly 100 Mercedes-Benz Maybach S 600 cars delivered to customers in Vietnam.

This shows great potential in the Ultra-Luxury Limousine segment and the warm welcome to the Mercedes-Maybach brand. Based on customer feedback, MBV recognizes that even in the ultra-luxury segment, the demands and tastes are diverse. Therefore, MBV decided to add the new Mercedes-Benz Maybach S 400 4MATIC and Mercedes-Maybach S 500 to the ultra-luxury line-up to satisfy more customers.

Compared to the Mercedes-Maybach S 600, the two new variants have no significant difference in terms of comfort and equipment to ensure the best experience for passengers. The most important change is in the engine spec (Bi-turbo V6 on the Mercedes-Maybach S 400 4MATIC and a Twin-turbo V8 on the Mercedes-Maybach S 500), which is already powerful and suitable for traffic conditions in Vietnam without affecting inside experience.

In terms of design, the Mercedes-Maybach S 400 4MATIC and the Mercedes-Maybach S 500 both own the overall length of 5,453 mm and the wheelbase of 3,365 mm similar to the Mercedes-Maybach S 600. The “double-M” logo is pinned on the C-pillar.

The only difference in the exterior lies at the wheel design, with the 19-inch multi single-spoke wheels on the Mercedes-Maybach S 400 4MATIC, and a stylish 20-inch multi twin-spoke wheels on the Mercedes-Maybach S 500.

The Mercedes-Maybach S 400 4MATIC and the Mercedes-Maybach S 500 will be priced at VND6.899 billion and VND10.999 billion respectively (VAT included). MBV continues to offer the flagship Mercedes-Maybach S 600 with the state-of-the-art technologies such as the smoothest V12 in the world or the MAGIC BODY CONTROL suspension at a price of VND14.169 billion.

Customer experience: A unique competitive advantage of Mercedes-Benz

In 2017, enhancing customer experience is an important goal in MBV’s business strategy. Every single customer will undergo satisfied experience before, during, and after purchasing a Mercedes-Benz car, and even when upgrading to other models. This brand experience will be a unique competitive advantage that distinguishes MBV from other competitors in the premium market.

Right from the first visit to Mercedes-Benz’s authorised sales and service centers, a customer will enjoy the 5-star welcome treatment in the luxurious lounges, cosy bistro with refreshment served, high-speed wifi, and massage chairs. Free courtesy cars are also supported and the VIP room is ready for sales discussion.

At weekends, Mercedes Café and test-drive events or technical talks are organized by dealers, offering customers and their family a relaxing time while learning helpful information.

To support customers in finding their ideal cars, MBV offers the most diversified premium product line-up in the market including the mainstream sedans (from A-Class to S-Class), the full range of sport utility vehicles (SUVs) (from GLA to GLS), Mercedes-AMG high performance cars and the iconic ultra-luxury Mercedes-Maybach.

With diversified segments, specifications and price-range, customers will be satisfied at making decisions with no compromise.

MBV provides both extended warranty and authorized insurance at competitive prices, promising a worry-free long-term ownership. Moreover, Daimler Financial Service is under development, and tentatively launched in the second quarter.

After purchasing a car, apart from product quality, MBV also offers unique values to its customers: service quality and distinguished event excitement. Regarding service quality, MBV initiated “My Choice, My Service” in 2015 with four key benefits: Lounge, Express, Mobility and Value.

The company has invested a Body & Paint Center in Ho Chi Minh City’s District 7 and will continue to upgrade Body & Paint facilities, focusing on hi-tech painting, aluminum welding and high-strength structure. In terms of event excitement, MBV will not only enhance its events in Vietnam in scale, idea and venue quality, but also invite customers to Mercedes-Benz events overseas.

In case customers need to upgrade to another model, the resale value of Mercedes-Benz vehicles will remain at a competitive level. A large owner community and nationwide dealer network explain why pre-owned Mercedes-Benz vehicles are still in favor. Moreover, Proven Exclusivity program is now available at eight out of 12 outlets, offering a channel of trade-in at a competitive price, with transparent service history and warranty policy to next owners. The program is a great assistance to quickly upgrade to a new Mercedes-Benz product and start another satisfied experience cycle with the Star.