Longan and water coconut molasses make debut in Japan
VOV.VN - A range of Vietnamese farm produce such as longans, water coconut molasses, coffee, mangoes, and durian debuted during Vietnamese Goods Week which is underway at the AEON supermarket chain in Japan.
The event, running from June 23 to 25, is part of the project to encourage Vietnamese enterprises to directly participate in the foreign distribution system, which has been launched by the Ministry of Industry and Trade.
On display are a range of products, mostly agricultural products, from more than 40 suppliers nationwide.
This marks the first time that the company has introduced Vietnamese longan products at the AEON Japan supermarket chain, according to Mitsuko Tsuchiya, executive vice president of AEON Corporation Japan.
Furthermore, there are many other products hitting the shelves, such as dragon fruit, coffee, shrimp, and spring rolls (harumaiki) all of which prove popular among Japanese customers.
AEON plans to deploy additional booths in order to introduce local products at all supermarkets and department stores of its chain across Japan as of 2024, revealed Mitsuko Tsuchiya.
A number of activities have been held on the sidelines of the event, including a Vietnam-Japan trade exchange and a seminar to introduce Vietnamese businesses to the necessary regulations and standards when exporting into the AEON system in Japan.
