Local supermarket chain Big C changes name to Tops Market
VOV.VN - First three Big C supermarkets in Vietnam officially changed their names to Tops Market on March 1 as part of Central Retail Group’s efforts to popularize its new brand in the country.
A representative of Central Retail Group that owns the Big C supermarket chain in Vietnam, revealed that the Tops Market supermarket chain is designed to meet three key criteria, namely provision of fresh organic food; products with clear origin; and better customer service.
All four Big C supermarkets in Hanoi are anticipated to convert and upgrade to Tops Market during the course of the third quarter of the year, the group’s representative stated.
Tops Market is also a major retail brand that falls under the Central Retail Group and has dozens of supermarket branches throughout Thailand.
In relation to the Vietnamese market, a fan page on Facebook called Tops Market has officially been launched to run alongside Big C’s Vietnamese fan page.
Alongside the Tops Market brand, Big C supermarkets located in shopping malls in Nha Trang, Di An, Can Tho, Ha Long, and Vinh Phuc cities were all renamed GO! supermarkets between the end of December 2020, and early January of this year.
Last year witnessed Central Retail, a sub-unit of Thailand-based conglomerate Central Group, also built new GO! supermarkets at shopping centres in the cities of My Tho, Ben Tre, Tra Vinh, Buon Ma Thuot, and Quang Ngai.
A number of other Big C hypermarkets are poised to be renamed GO! supermarkets this year, a representative of Central Retail Vietnam revealed.
Central Group originally purchased Big C from France’s Casino Group in 2016 at a cost of US$1.05 billion. In addition, it also owns a large stake in electronics retail chain Nguyen Kim.
