Japanese consumers remain keen on Vietnamese agro-fisheries products
VOV.VN - High-quality Vietnamese agro-aquatic products continue to have a strong presence in several major supermarket chains in Japan, according to Vietnam’s Trade Office in Japan.
As a means of assisting domestic enterprises to export their goods to foreign countries, the trade office has moved to enhance connectivity with Japanese importers by sending out their product catalogs and showcasing their goods at the 2021 International Food and Beverage Exhibition (FOODEX 2021).
Local goods, especially agro-fisheries products, have recently become popular in Japan as they meet the needs of the Vietnamese community living and working in the Far East nation, as well the habits of Japanese consumers.
Most notably, high-quality Vietnamese goods have enjoyed a greater presence on the shelves of several supermarket chains in Japan in recent times, including at major retailers such as AEON and Donkihote.
Despite these positives, local businesses have been advised to pay close attention to the tastes of Japanese consumers by ensuring selling prices remain stable, along with maintaining sustainable supply sources to the demanding market.
Furthermore, Vietnamese enterprises have been recommended to invest in improving product quality, along with diversifying product categories in order to satisfy the various tastes of different customers in the Japanese market.
In addition, Vietnamese exporters should actively participate in trade exchange programmes organised by state agencies as they seek to step up co-operation with foreign partners, especially Japanese firms.
