At a press conference, Alessandra Tognonato, head of the Consulate General of Italy in HCM City, said the three-day showcase would be "a great opportunity to present the best of Italian products and technology in Da Nang for the first time,” adding that the city serves as an ideal hub linking Italy with central Vietnam.

Michele d’Ercole, chairman of the Italian Chamber of Commerce in Vietnam (ICHAM), said the expo would help Italian businesses gain greater access to Vietnam’s market. He affirmed that ICHAM would provide full support to Italian and Vietnamese enterprises operating in both countries.

He noted that ICHAM, which has more than 100 members—around 65% based in HCM City—sees the event as a key forum for collaboration in culture, education and academia between Italian and Da Nang partners.

Around 40 Italian companies from Vietnam and across ASEAN are expected to join the expo, participating in business-to-business meetings, networking and partnership activities.

Italian Days in Da Nang is a flagship event celebrating Italian culture, lifestyle and industry while deepening Italy–Vietnam relations in the central region.

Da Nang and Italy have shared growing cooperation in recent years. The central city and Genoa officially signed a Memorandum of Understanding on friendship and collaboration, while Italian teams have repeatedly competed in the Da Nang International Fireworks Festival, with Parente Fireworks winning twice in 2011 and 2012 and Martarello taking the title in 2017 and 2018.

Italy, in collaboration with Belgium and Germany, launched a joint visa application centre in Da Nang in 2019 to facilitate applications for tourism and investment visas from tourists and residents of Vietnam and the three European countries.

Director of the city’s Department of Foreign Affairs Nguyen Xuan Binh said Da Nang would create the best conditions and provide full support to help Italian businesses hosting the Italian Expo 2025 and Italian Days in Da Nang.

He expressed hope that the event would open new opportunities for business communities from cities in Italy and Da Nang to strengthen links and promote greater trade and investment.

In early 2025, the cruise ship MSC Poesia brought the first visitors from Italy and Europe to explore destinations in Da Nang and the ancient town of Hoi An.

Looking back at history, the first charity cargo shipment departed from the port of Genoa to support the Vietnamese people 50 years ago.

Italian cuisine introduced at Food & Hospitality Hanoi 2025

VOV.VN - Sixteen Italian food enterprises participated in Food & Hospitality Hanoi 2025 from March 18 to 20, offering Vietnamese consumers a closer look at authentic Italian cuisine.