Honda Motor to hear customers for innovation
Norihiro Imada, deputy director of the business plan division of Honda Motor Co. Ltd., said that the company will try to better understand customer’s taste to develop its products.
To develop the motorbike market in Vietnam and provide better products, Honda Motor will use feedback from customers in designing future products.
He said Vietnam’s motorbike market has recovered slightly after two bigger markets, Indonesia and India, have declined or become saturate.
However, Vietnam’s motorbike market has nearly reached a saturation point with one vehicle for every three people.
In recent years, Honda Vietnam Company (HVN) has boosted export of its products to developed countries, including to Japan and Europe.
In 2015, HVN exported 91,000 motorcycles for US$245 million, a 179% increase from 2014.
HVN General Director Minoru Kato said by the end of October, Vietnam’s motorbike market has enjoyd higher growth as compared the same period last year thanks to the stable economy.
Vietnamese customers are shifting towards using more expensive products, especially high-class automatic bikes in big cities.
He said Vietnam’s motorbike market has recovered slightly after two bigger markets, Indonesia and India, have declined or become saturate.
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| Norihiro Imada, deputy director of the business plan division of Honda Motor Co. Ltd. at the event |
In recent years, Honda Vietnam Company (HVN) has boosted export of its products to developed countries, including to Japan and Europe.
In 2015, HVN exported 91,000 motorcycles for US$245 million, a 179% increase from 2014.
HVN General Director Minoru Kato said by the end of October, Vietnam’s motorbike market has enjoyd higher growth as compared the same period last year thanks to the stable economy.
Vietnamese customers are shifting towards using more expensive products, especially high-class automatic bikes in big cities.
