Ho Chi Minh City to host Vietbeauty & Cosmobeauté Vietnam 2023
VOV.VN - The international beauty exhibition - Vietbeauty & Cosmobeauté Vietnam 2023 is scheduled to officially take place at Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City from July 27 to July 29.
Vietbeauty & Cosmobeauté Vietnam 2023 is anticipated to bring together more than 400 exhibitors from 25 countries globally.
On display at the event will be a range of cutting-edge spa and beauty salon equipment and products from more than 1,000 beauty brands from the United States, France, Italy, Belgium, Japan, the Republic of Korea, Australia, India, China, Hong Kong (China), Taiwan (China), Singapore, Malaysia, Indonesia, Thailand, Vietnam, and several other countries.
Covering a total area of up to 10,000 square metres, the event is expected to attract more than 8,000 domestic and foreign business-to-business (B2B) visitors.
Furthermore, diverse activities will be held during the course of the event, including an exchange with (Key Opinion Leader and Key Opinion Consumer (KOL/KOC) and a series of seminars on beauty technology and cosmetic business strategies from famous experts in the pharmaceutical, cosmetic, beauty, and personal care industries.
Vietnam currently represents an attractive destination for foreign cosmetic brands, with 93% of personal care products being imported. Of the figure, the Republic of Korea is the largest exporter of cosmetics to the nation, followed by European countries, Japan, Thailand, and the US, as well as those from Singapore and China.
In 2019, the total import value of Vietnamese beauty products reached US$950 million, focusing mainly on facial cleansers, lotions, lipsticks for women, and shaving and care products for men.
