Ho Chi Minh City to host first cross-border e-commerce exhibition
VOV.VN - The first cross-border e-commerce exhibition this year will take place at the Saigon Exhibition and Convention Center (SECC) from August 10 to 12, according to the Vietnam National Trade Fair and Advertising (Vinexad), organiser of the event.
The exhibition is expected to attract the participation of businesses from industrial clusters across China, operating in fields such as cosmetics, home appliances, underwear, pets, kitchen utensils, and other industries.
A representative of Vinexad Company stated that the company will invite a large number of multi-channel network (MCN) organisations, experts, presenters, and Internet celebrities to join the event. It will make full use of media and new marketing methods in order to connect sales channels and open new markets for exhibitors.
Most notably, the application of Droshipping method, one-click purchase, QR code scanning, ChatGPT, and other advanced technologies is anticipated to strongly support operators of e-commerce channels.
The organiser revealed that the Vietnam Digital Economy Development Forum will also be held during the exhibition.
According to Statista, the leading market research firm of Germany, online sales will account for about 10% of Vietnam’s total retail sales, with the e-commerce market’s revenue expected to hit US$9 billion by 2025.
