Organised by the Department of Domestic Market Management and Development under the Ministry of Industry and Trade, the event marks the first large-scale showcase of Vietnamese agricultural products held in the heart of the capital.

Featuring specialties from 34 provinces and cities, the exhibition highlights the diversity and richness of Vietnam’s agriculture, from fresh produce and seafood to processed goods and iconic regional products. Visitors will have the chance to explore and taste “Made in Vietnam” items while learning about their journey from farms to dining tables.

A major attraction will be the display and sale of the largest sturgeon ever farmed in Lai Chau province, weighing nearly 50 kilograms after 15 years of cultivation, a symbol of the northern mountainous region’s aquaculture potential.

To engage younger audiences, the event will also feature livestream sales on TikTok Shop, with the participation of popular artists, singers, and influencers. These interactive sessions aim to bring Vietnamese farm products closer to consumers and promote a modern, digital image of the country’s agriculture.

Another highlight will be the launch of the Digital Agricultural Map, an online platform connecting producers, distributors, and consumers. The tool allows users to search for product origins, contact information, and production regions across Vietnam.

The event’s street food zone will recreate the culinary essence of Vietnam’s three regions, offering visitors an authentic taste of local cuisine in the lively setting of downtown Hanoi.

According to Tran Huu Linh, Director General of the Department, the event is more than a display of local produce, it is a bridge connecting production with consumption, boosting domestic trade, expanding e-commerce, and promoting the Vietnamese agricultural brand globally.

With its central location and rich lineup of activities, the event is expected to become a distinctive cultural and economic gathering that connects businesses, cooperatives, and farmers on the journey toward a modern and sustainable Vietnamese agriculture.

Over 1,000 agricultural and OCOP specialty products on show at 2025 fair

VOV.VN - More than 1,000 agricultural product lines and regional specialties were introduced at the 2025 Trade Promotion Fair for Agricultural and OCOP Products, which opened on September 11 at AEON Mall Ha Dong, Hanoi.