GrabFood expands to Danang en route to becoming Vietnam's superapp

On November 29, Southeast Asia’s leading O2O mobile platform officially launched its on-demand food delivery service GrabFood in Danang. Accordingly, people in Danang now have access to a wide range of consumer services, including on-demand transport, parcel delivery, and food delivery through the Grab app.

Soon, consumers can also enjoy attractive promotions on GrabRewards for GrabFood orders. Cashless payments for food delivery via GrabPay by Moca has been beta tested for a group of consumers in Hanoi, and will soon be expanded to all three cities GrabFood currently operates in.

In just six months, Grab has finished expanding GrabFood to Vietnam’s three largest cities. This not only marks an important milestone in Grab’s journey towards becoming the leading everyday superapp that offers consumers the most essential daily services, but also reaffirms its commitment for long-term investment in Vietnam as a technology company.

“We are pleased that after just a short period of time, GrabFood has received strong support from Grab's consumers, delivery and merchant partners in Ho Chi Minh City and Hanoi. This generated strong motivation for us to launch GrabFood in Danang as soon as possible. We believe that Vietnamese consumers will always support and choose the most reliable food delivery service, which offers the widest selection of food, the fastest speed of delivery, and the most affordable price,” said Jerry Lim, country head of Grab in Vietnam.

Since the official launch in June, GrabFood has grown by 20 times and is aiming to become the leading on-demand food delivery service in Vietnam. Thanks to the wide network of GrabBike driver-partners, GrabFood can deliver food within just 20 minutes. Outside of Indonesia, Vietnam is Grab's fastest growing market for food delivery. In addition, as a tech company, Grab has the advantage of using data to thoroughly understand the diverse demand and sophisticated taste of Vietnamese customers.

"By focusing on service quality and speed, we are continuing to grow at a phenomenal rate in this market. Data analytics allows us to better understand the culinary preferences of each Vietnamese customer, therefore providing the fastest and smartest services. In addition, consumers using GrabFood also have the privilege of choosing specialised foods on this platform due to our exclusive deals with merchant-partners," said Demi Yu, regional head of GrabFood Thailand, Malaysia, Vietnam and the Philippines.

Yu added that GrabFood’s leading merchant-partners, like GongCha and MeetFresh, have co-created exclusive drinks to sell only on the platform. Since launch, these drinks have been among the most popular items. Again, this demonstrates Grab’s capability to add more value to merchant-partners, bringing them closer to a substantial customer base.

Also, good news to Danang residents is that Lotteria, the leading fast food chain in Vietnam, has chosen GrabFood as their only and most preferred food delivery partner to support them in delivering thousands of delicious meals each day nationwide. The reason is that GrabFood has the widest supply on the ground to ensure best-in-class delivery, especially in terms of speed. Most Lotteria orders on GrabFood are delivered in only 20 minutes within a 3km range.

"The growth of GrabFood shows that Grab is on the right track in Vietnam, with the strategy of becoming an everyday superapp to cover consumers’ most essential needs. It also demonstrates that Vietnamese people are ready to support new and useful solutions. As a tech company, Grab is committed to long-term investment to create a complete ecosystem that contributes to improving the quality of life and drives Vietnam faster towards a digital economy," added Jerry Lim.

Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing everyday services that matter most to consumers. The Grab app has been downloaded onto over 125 million mobile devices, giving passengers access to over 8.5 million micro-entrepreneurs. Grab offers the widest range of on-demand transport services in the region, in addition to food and package delivery services.

Grab’s food delivery service, GrabFood, is the only food delivery company operating across Malaysia, Singapore, Vietnam, Indonesia, the Philippines, and Thailand. Grab Financial increases access to cashless services for millions of Grab customers across Southeast Asia, and connects the underserved and unbanked population to financial services.