Ford brings the new Ranger T6 to Vietnam
(VOV) -Sales of new cars in Vietnam are set for another milestone year of continuous growth, highlighting the strength of the auto industry in the Southeast Asian nation if automobile manufacturers are on target with their forecasts.
At the recent annual Bangkok International Motor Show (BIMS), Ford Motor Company touted its latest model flagship pickup, the Ford Ranger, which the company boasts will top Southeast Asia and Vietnam in sales for 2015.
According to a Ford representative, the formation of ASEAN in 2015 is expected to drive the vehicle manufacturer’s sales in the pickup truck segment, having contributed to over 50 per cent of its total regional sales last year.
The global premier of the Ranger T6 also aims to leverage the company’s sales in ASEAN by taking advantage of its production facilities located in Thailand and Indonesia.
Thailand constituted the largest market for the company in the Southeast Asian region in 2014, with sales exceeding 40,000 units the representative said, adding that the Philippines and Vietnam trailed in second and third place, respectively.
Other manufactures at this year’s BIMS suggested the four top sellers this year for Vietnam will be the Honda HR-V, Mazda 2, Ford Ranger and the Ford Everest, all of which were introduced at the event.
Brett Wheatley, Vice President in charge of Marketing, Sales & Service, Ford Asia Pacific, said the Vietnamese market for automobiles is coming off a record high growth rate for last year and this year Ford is bullish on the nation’s potential, expecting big things to happen.