In his opening remarks, Vu Ba Phu, Director of the Vietnam Trade Promotion Agency (Vietrade) underscored the critical role of export promotion in the evolving global trade environment.

He noted that the forum provides a valuable opportunity for the industry and trade sector and business community to review the current landscape, identify challenges, explore new opportunities, and make policy recommendations that support sustainable export growth in the years ahead.

The annual event also served as a multi-stakeholder dialogue that helps clarify bottlenecks and propose solutions to enhance the effectiveness of trade promotion activities, he stressed.

According to the trade official, the global economy is undergoing profound shifts, including supply chain restructuring, intensified trade competition, stricter green standards, and rapid e-commerce growth. These trends present both significant pressures and valuable opportunities for Vietnamese products to penetrate deeper into high-value markets.

In addition, he said, Vietnam’s high level of economic openness positions the country to seize important opportunities to expand market share, diversify export destinations, and integrate more deeply into global value chains.

This year’s forum takes place as the Ministry of Industry and Trade is finalising the trade promotion plan for the 2026–2030 period.

“We will incorporate today’s feedback from experts and enterprises to finalize the five-year trade promotion plan, which is expected to be issued in early December 2025,” said the Vietrade leader.

The Ministry is also developing the “Go Global” programme for the 2026–2035 period, which aims to assist enterprises in expanding internationally by leading value chains, developing markets in a sustainable manner, maximising the benefits of new-generation free trade agreements (FTAs), promoting green transformation and upgraded export standards, and strengthening digital applications in trade promotion.

Stronger efforts needed to remove business barriers, promote exports

VOV.VN - Prime Minister Pham Minh Chinh has issued a directive, requesting ministries, agencies, and localities to maintain macroeconomic stability and promote exports, especially as businesses are affected by the United States’ reciprocal tax policies.