Exhibition on sustainable production and consumption begins in Hanoi

The three-day event is taking place as part of the National Action Program on Sustainable Production and Consumption in the 2021 - 2030 period.

Addressing the opening ceremony, Le Trieu Dung, chairman of the Vietnam Competition and Consumer Authority under the Ministry of Industry and Trade, emphasised that the exhibition is expected to create opportunities for businesses to strengthen connectivity and share sustainable consumption practices.

It also represents an ideal venue for management agencies, organisations, and associations to propose initiatives and solutions aimed at promoting sustainable production and consumption within a modern distribution system, Dung added.

Pham Thi Thuy Linh, head of Corporates and Property Acquisition - North - Central Retail in Vietnam, underscored the importance of the expo in changing the mindset of consumers towards the goal of sustainable production and consumption in the country.

She expressed her wish that visitors to the expo will start widespread green consumption habits towards enjoying a more healthy life moving forward.

A recent survey conducted by Nielsen Vietnam indicates that up to 80% of Vietnamese consumers are willing to pay more for green and clean products using environmentally-friendly materials.

In order to compete with the increasingly popular trend of green branding, many businesses have exerted great efforts to invest in launching green products.

However, local brands with a commitment to green and clean factors typically see a growth rate of only about 4% per year.