E-commerce platform Temu suspends operations in Vietnam
The cross-border e-commerce platform Temu has suspended its operations in Vietnam as per requests from the Ministry of Industry and Trade (MoIT).
The ministry’s Department of E-commerce and Digital Economy said it has asked Temu’s owner – Elementary Innovation Pte Ltd – to perform a number of measures to comply with Vietnam’s regulations on e-commerce. The requests were made based on trade regulations that are specified in the Governmment’s Decree 52/2013/ND-CP and Decree 85/2021/ND-CP.
As per the requests, the Chinese platform has stopped showing content in Vietnamese on the website temu.com and on the Temu mobile application.
It has also informed viewers that its business registration application is being reviewed and has not yet been approved by the trade authorities.
The platform has also stopped showing to Vietnamese viewers products and goods with promotions of over 50%, in accordance with the provisions of the Government' Decree 81/2018/ND-CP on commercial law and trade promotion activities.
It has stopped programmes and models that encourage Vietnamese users to participate in business to receive bonuses and commissions.
Earlier, the MoIT warned users to avoid conducting transactions with unregistered cross-border e-commerce platforms to protect their legitimate rights and interests.
The ministry advised those who had paid for, but not received, orders on the Vietnamese version of Temu to cancel the transactions and ask for a refund.
