Autumn Fair 2025, themed “Connecting People with Production and Business,” officially is opening to the public from October 26 to November 4 at the Vietnam Exposition Centre in Hanoi. Dak Lak participates in the fair under a dual theme: “Breakthrough and Development” and “Green and Sustainable Growth.”

According to the Department of Industry and Trade of Dak Lak, the province brings more than 200 OCOP (One Commune One Product) items, representing a total of 762 certified OCOP products, along with over 100 outstanding rural industrial products at various levels.

The showcase also includes key export products contributing significantly to the province’s economy, such as specialty coffee, traditional ground coffee, processed coffee products, macadamia nuts, pepper, cashew nuts, chocolate, cocoa, durian, and other fruits.

Accompanying the province are 60 enterprises presenting 210 product lines at the shared booth, while an additional 10 businesses from Dak Lak participate independently in the enterprise exhibition area to promote their products and brands.

Bringing a warm and immersive experience to the fair, Dak Lak’s booth blends Central Highlands cultural identity with a spirit of international integration.

A representative from MISS EDE - a coffee and chocolate brand from Dak Lak shared that the company plans to serve more than 15,000 cups of high-quality coffee and hot chocolate free of charge throughout the fair. This initiative aims to bring the distinctive flavors of the Central Highlands closer to visitors, consumers, and domestic partners.

“Depending on demand, if visitor interest exceeds expectations, we will immediately replenish supplies via air transport from Buon Ma Thuot to Hanoi. We value every opportunity to serve consumers and promote high-quality Vietnamese flavours. We uphold the philosophy of ‘one quality standard for all markets,’ meaning our coffee and chocolate meet the same standards whether exported to the United States, the Republic of Korea, or consumed domestically,” Mai Anh Xuan, co-founder of MISS EDE, stated.

At Autumn Fair 2025, Dak Lak’s booth features a modern and youthful design, reflecting the province’s ambition for rapid and sustainable development.

Throughout the fair, the booth hosts a variety of engaging activities, including, exhibitions of OCOP products, rural industrial goods, and key export items, lithophone performances showcasing Central Highlands culture, tourism promotion programmes, interactive check-in spaces for visitors, free beverage offerings such as coffee and cocoa, and interactive games and activities for visitors.

In addition, Dak Lak actively implements trade promotion initiatives to support and promote OCOP-certified products, outstanding rural industrial goods, and key export items, while enhancing tourism promotion and seeking new business cooperation opportunities.

Autumn Fair 2025 fosters business connections, opens global opportunities

VOV.VN - The Autumn Fair 2025 is not only the largest trade event ever held in Vietnam but also a symbol of the country’s creativity, integration, and economic recovery, contributing to promoting Vietnamese goods and affirming Vietnam’s position on the international stage.