Danang consumers increasingly favour domestic products
The five-year Buy Vietnamese Goods campaign has increased the rate of Vietnamese goods consumed by local people in the central city of Danang to over 80% this year from 50% in 2009, the Vietnam Economic News reported.
According to Vice President of Danang’s Vietnam Fatherland Front Committee, Tran Van Du, over the past five years of this campaign, Danang has organised more than 22 industry and trade fairs to promote domestically produced goods.
Since 2011, Danang has held annual fairs hosting 350-400 booths for Vietnamese goods, offering a good opportunity for domestic producers to introduce their products and intensify corporate links. Local producers have been funded for technological innovation and brand protection.
Danang also spent VND500 million organising sales trips to mountainous, rural, and industrial areas and funded 40 small cooperatives and production bases in the city to build their own websites.
“Nearly 90% of city dwellers are interested in the campaign. To benefit the spread of the campaign, domestic producers have realised their roles and responsibilities to improve product quality, reduce costs, and establish branding,” Du was quoted as saying.
In the time to come, state agencies and business associations will further boost the campaign targeting consumers, manufacturers, and students.
Periodical evaluation of the campaign’s implementation will also take place, along with related incentives and mechanisms to boost the consumption of Vietnamese goods, said Vice Chairman of Danang’s People’s Committee and Deputy Permanent Director of the Buy Vietnamese Goods Campaign Steering Committee Phung Tan Viet.
According to Deputy Director of Danang’s Department of Industry and Trade, Lu Bang, the department will strengthen cooperation with relevant departments and agencies to further promote the campaign through activities such as tracking market movements, ensuring smooth commodity circulation, effective sales promotion implementation, organising Vietnamese goods exhibitions and fairs, as well as supply-demand conferences, implementing wholesale network plans, researching and proposing solutions to support producers, and enhancing market control.
Since 2011, Danang has held annual fairs hosting 350-400 booths for Vietnamese goods, offering a good opportunity for domestic producers to introduce their products and intensify corporate links. Local producers have been funded for technological innovation and brand protection.
Danang also spent VND500 million organising sales trips to mountainous, rural, and industrial areas and funded 40 small cooperatives and production bases in the city to build their own websites.
“Nearly 90% of city dwellers are interested in the campaign. To benefit the spread of the campaign, domestic producers have realised their roles and responsibilities to improve product quality, reduce costs, and establish branding,” Du was quoted as saying.
In the time to come, state agencies and business associations will further boost the campaign targeting consumers, manufacturers, and students.
Periodical evaluation of the campaign’s implementation will also take place, along with related incentives and mechanisms to boost the consumption of Vietnamese goods, said Vice Chairman of Danang’s People’s Committee and Deputy Permanent Director of the Buy Vietnamese Goods Campaign Steering Committee Phung Tan Viet.
According to Deputy Director of Danang’s Department of Industry and Trade, Lu Bang, the department will strengthen cooperation with relevant departments and agencies to further promote the campaign through activities such as tracking market movements, ensuring smooth commodity circulation, effective sales promotion implementation, organising Vietnamese goods exhibitions and fairs, as well as supply-demand conferences, implementing wholesale network plans, researching and proposing solutions to support producers, and enhancing market control.