A webinar on coffee tourism’s product development and promotions was held on September 16 by the Vietnam National Administration of Tourism (VNAT) and the Embassy of Colombia in Vietnam, with the participation of more than 200 delegates of the two countries.
Coffee tourism is an emerging type of tourism and currently offered mainly in the Central Highlands, home to the largest areas of coffee cultivation in Vietnam. Tourists can visit coffee plantations and learn of coffee growing and processing methods, among others.
At the webinar, delegates from Vietnam and Colombia shared experience and information in coffee tourism, including its development in connection with community-based tourism, linkage between stakeholders in coffee tourism’s product development and promotion, along with cooperation prospects between the two countries.
VNAT Vice Chairman Ha Van Sieu said as Vietnam is one of the world’s top coffee exporters, the combination between tourism and coffee production will raise both sectors’ position and facilitate agro-tourism development in Vietnam.
The webinar is the first of a series of webinars on ecotourism and community-based tourism development to be held this year under a memorandum of understanding inked by the Ministry of Culture, Sports and Tourism of Vietnam and the Ministry of Commerce, Industry and Tourism of Colombia.
At present, Vietnam and Colombia are in the top 10 coffee exporters of the world.
Vietnam is the world’s second leading coffee exporter, shipping an average amount of about 1.6-1.8 million tonnes per year, raking in US$2.6-US$2.8 billion.