Co-operative partnerships a key to 2018 real estate market
In the midst of a competitive real estate market, developers are looking for equally competitive solutions as well as partnerships to bring exclusive values to customers.
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| Gamuda Land and CENLAND signing the partnership agreement in 2017 |
Such partnerships can be easily seen between Gamuda Land—one of the leading real estate developers from Malaysia—and numerous market leading companies on the Vietnamese real estate market, such as CENLAND, MuaBanNhaDat.vn, and Batdongsan.com.vn.
The support and assistance of these partners have made a great contribution to the development of Gamuda Land’s Gamuda City in Hoang Mai district, Hanoi. Thanks to the sound advice from strategic partners and their years of expertise in the market, Gamuda City has been introduced to an extensive customer base over the years, providing customers with optimised solutions when looking for suitable homes for themselves and their families.
Specifically, after 10 years of operations in Vietnam, Gamuda Land has struck partnerships with many national and international sales agencies, with the most distinguishable since 2013 being with CENLAND in the area of business development, product sales, and advertisement.
During their co-operation, CENLAND has successfully marketed and sold many real estate products in Gamuda Gardens township (one of the main precincts of Gamuda City), including The ONE Residence, The TWO Residence, Iris Homes, Lily Homes, and Camelia Homes.
In January 2018, Dahlia Homes has been unveiled by developer Gamuda Land and CENLAND and the product is anticipated to be the next premier real estate product in the Year of the Dog.
Additionally, as the leading online portal for real estate information with the highest traffic in Southeast Asia, in 2017 Batdongsan.com.vn has helped Gamuda Land and many real estate partners to attract target customers and enhance the branding of many developers and projects to more than 10 million internet users through effective online marketing campaigns, helping developers control the consistent spread of product information to the public.
In turn, to provide interested parties with the most encompassing picture of the 2018 real estate market, Chow Chee Fan—general director of Gamuda Land Vietnam—joined the annual real estate conference hosted by Batdongsan.com.vn in December 2017 as a speaker.
To developers, integrated marketing and PR solutions do not stop at online marketing strategies, but extend to constant interaction with potential customers through product launching and customer appreciation events in order to make authentic connections with customers and entice them to experience and purchase real estate products.
One of the most recognisable partners of many real estate developers in this field is MuaBanNhaDat.vn—a reputable online platform for real estate news, with extensive knowledge in building a solid community including sellers, buyers, and developers. Over the years, MuaBanNhaDat.vn has won the favours of many customers and strives towards developing the Vietnamese real estate market as a whole.
Racing into the Year of the Dog, real estate developers continue to introduce diverse and competitive products to the market. However, real experience and real values brought to customers need to be the core focus, similar to the way Gamuda Land is driving forward with establishing a high-end green urban project to customers with Gamuda City.
Specially, co-operative relationships with strategic partners with intensive experience will help developers achieve great milestones in the journey towards successful communication and interaction with customers, providing in-demand real estate products as well as enhancing the welfare of society and the surrounding community.
