Biggest-ever Vietnam Motor Show to feature 15 brands
Fifteen renowned brands will present displays at the Vietnam Motor Show 2018, the largest national event of its kind, as heard at a press conference about the event held in Hanoi on August 20.
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These brands hold memberships of the event organisers, the Vietnam Automobile Manufacturers Association (VAMA) and the Vietnam Car Importers Association (VIVA). The brands include Audi, Chevrolet, Ford, Jaguar, Honda, Land Rover, Lexus, Maserati, Mercedes-Benz, Mitsubishi Motors, Nissan, Subaru, Toyota, Volkswagen, and Volvo.
The Vietnam Motor Show 2018 is scheduled to take place at the Saigon Exhibition and Convention Centre (SECC) in Ho Chi Minh City from October 24-28.
VAMA Chairman Toru Kinoshita said the event will, for the first time, see the participation of both Vietnamese auto producers and importers, which promises a more diverse exhibition.
He noted that exhibitors will introduce locally-assembled and imported vehicles across segments such as medium, luxury, sport, and luxury sport cars, facilitating consumers’ selection of a suitable car.
Kinoshita said the minivan sector owns the highest market share and records the fastest growth on the Vietnamese auto market, with their prices ranging from VND500-900 million (US$21,500-38,700).
The organisers will arrange an area for displaying support industry products, with the participation of hundreds of firms specialising in equipment and accessories for automobiles, lubricant companies, and banks.
An outdoor space for the Subaru Russ Swift Stunt Show will also treat visitors to some thrilling performances.
The ASEAN Auto Purchase Index from the Financial Times has indicated an increase in the number of Vietnamese looking to purchase cars over the last five years – gradually gaining on those in Indonesia, Thailand, and Malaysia.
The average proportion of urban consumers who intended to buy a car in Vietnam increased from 11% in 2013 to 15% in 2016 and 2017. This was lower than the average of 25% in ASEAN’s urban areas, yet still the largest rise among the five ASEAN countries of Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
