Positioned as a national-scale economic and cultural event with international reach, the fair is branded as a hub connecting trade, investment, tourism, culture and innovation. It is set to attract more than 2,500 domestic and international enterprises across 3,000 standard booths, featuring key products from multiple sectors.

The event also serves as a key forum to reinforce the growing role of Vietnamese goods and services in global supply chains, while enhancing the country’s image and business competitiveness.

Vinamilk Marketing Executive Director Nguyen Quang Tri said the company values the opportunity to join the fair, describing it as an important milestone in elevating Vietnam’s position on the global trade map. He noted the event offers a strong platform to showcase production capacity, innovation and product quality, while enabling firms to connect with global partners and benchmark against increasingly stringent international standards.

Meanwhile, Hoang Danh Huu, founder of Miss EDE, shared that the fair could help businesses expand international partnerships and diversify export markets, particularly those under free trade agreements, reducing reliance on single markets. He stressed the importance of shifting Vietnam’s coffee industry from volume to quality, highlighting the growing presence of high-value specialty coffee products meeting global standards.

Nguyen Anh Duong, deputy director of the Hanoi Department of Industry and Trade, revealed that the fair is not only a promotional platform but also an opportunity for residents and visitors to directly experience one of the largest trade events ever held in the capital.

A key highlight is the “Autumn Essence of Hanoi” exhibition zone, spanning around 10,000 sq.m, showcasing handicrafts, OCOP products, key industrial goods and standout local enterprises. The initiative is expected to boost trade promotion, investment attraction and economic growth for the capital.

From the Mekong Delta, Ha Vu Son, director of the Can Tho Department of Industry and Trade, described the fair as a “golden opportunity” for local firms to affirm product quality, expand partnerships and access northern markets. 

He said more than 100 specialty and OCOP products will be showcased, each serving as a “brand ambassador” representing the culture and identity of Can Tho, helping strengthen the city’s presence nationwide.

Cinema becomes a highlight at Autumn Fair 2025

The 2025 Autumn Fair in Hanoi has attracted large crowds over one week, with the cinema zone emerging as a major cultural highlight.