Ample room for Vietnamese processed foods to penetrate Australian market
VOV.VN - Although there remains plenty of room for Vietnamese processed foods to expand their market share in Australia, local firms have been advised to cater to stringent requirements in terms of food safety and hygiene, labeling, packaging and origin traceability, according to industry insiders.
Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, revealed that Vietnamese processed food have strengthened a presence at supermarkets and convenience stores throughout Australia.
Most notably, shrimp, pangasius, and basa fish are the main items which have recorded huge growth in the Australian market recently.
In line with this, the trade office has co-ordinated efforts with the Vietnamese Embassy in Australia as a means of carrying out a series of activities aimed at developing brands and promoting the consumption for Vietnamese farm produce in Australia, Hoa said.
He added that the trade office continues to introduce Vietnamese processed foods at major trade fairs in Australia, while simultaneously implementing the programme in a bid to increase the experience of consumers in Australia and co-ordinating with supermarkets to implement the Vietnam Goods Week.
To make further inroads into the demanding market, local businesses are advised to meet the importing conditions for bio-safety; regularly stay updated with Australian regulations; and actively work with importers, legal consultants, and trade office in order to avoid problems arising during the process of exporting goods.
Furthermore, local firms are also encouraged to co-ordinate efforts with the Ministry of Industry and Trade to deploy the most effective trade promotion activities in the Australian market. This is along with participating in the upcoming food fairs in Australia such as FoodService set to take place between April 20 and May 2 in Melbourne, as well as Finefood which will run from September 11 to September 14 in Sydney.
