Ample room ahead for Vietnamese tea exports to Indonesia
VOV.VN - Vietnamese firms are required to develop the nation’s tea brand and promote the high-quality tea segment and organic products in a bid to increase tea exports to the Indonesian market, according to Vietnamese Ambassador to Indonesia Ta Van Thong.
Ambassador Thong made the statement during a trade exchange conference held on April 24 in the northern province of Phu Tho.
At present, Indonesia is purchasing tea from Vietnam mainly in the form of raw tea, including green and black tea, the diplomat said, adding that there is a lack of Vietnamese instant tea products in the Indonesian market.
Furthermore, the presence of tea brands of Vietnamese enterprises in the market remain limited, due to a general lack of market information, as well as Indonesia's low import demand.
The Vietnamese diplomat underlined the need to diversify tea products with a focus on instant tea products, ensure the delivery time and limit the use of pesticides to maintain the reputation of the Vietnamese tea industry.
At present, Indonesia is the eighth largest tea producer in the world, although its tea production area is decreasing. The Indonesian Government estimates that domestic demand for tea increases by roughly 1.4% per year.
Ambassador Thong emphasised that Vietnamese tea has gained a certain foothold in the Indonesian market, and the challenges faced by the Indonesian tea industry are expected to create fresh opportunities for Vietnamese tea enterprises to boost exports to the market.
