Amazon markets Vietnamese goods via online platform

The event, the first of its kind virtually held, aims to strengthen connectivity among businesses and create fresh opportunities for local retailers to introduce their "Made-in-Vietnam" products.

Addressing the event, Gijae Seong, Vietnam manager for Amazon Global Selling, emphasised that Vietnam represents one of the most dynamic economies in Southeast Asia, boasting an array of “Made-in-Vietnam” products such as home appliances, fashion accessories, kitchen utensils, and home gadgets on Amazon being popular among buyers globally.

Seong said the strong development of cross-border e-commerce over the course of this year has provided a golden opportunity for sellers to transform into global online businesses. He affirmed that Amazon will support firms in maximizing their growth potential and promoting “Made-in-Vietnam” products through Amazon's online platforms worldwide.

Since establishing a dedicated team in Ho Chi Minh City last year, Amazon has devised a range of specialised solutions in an effort to assist sellers in each locality to do business through Amazon in a simple and efficient manner.

Furthermore, Amazon has also unveiled the launch of a dedicated team based in Hanoi aimed at providing additional training courses for sellers across different Vietnamese, while striving to expand its network of providers as a means of supporting local businesses nationwide.

By enjoying competitive advantages in terms of production and a promising domestic market, the country has great potential to develop cross-border e-commerce due to the range of diversified products of Vietnamese enterprises being favoured by consumers globally thanks to their high quality coupled with competitive prices.