Ad firms confront challenges

In his speech, Deputy Prime Minister Nguyen Thien Nhan noted this year’s theme Re-engineer Advertising was not only the requirement of the communications and advertising sector but also the common requirement of the current world economy.

“Due to the recent global economic recession, Asia and the world are facing challenges”, Nhan said. “However, this is also a big opportunity to active creativity to contribute to the building of a prosperous Aisa”.

He said the communications and advertising sector in Vietnam is still in its infancy, but hundreds of media agencies and thousands of advertising enterprises are playing a big role in boosting international integration.

“Specifically, the National Assembly of Vietnam has approved a Law on Advertisements, opening the doors for investors to join the country’s advertising market”, Nhan said.

“As a result, the AdAsia 2013 is a golden opportunity for Vietnamese agencies and enterprises to access, link and catch up with the modern advertising industry of Asia and the world,” he said.

Nhan believed that the congress will help change public awareness of the power of communications and advertising in popularizing knowledge and images of countries.

During the four-day congress, there will be a series of international forums discussing global economic news, communications and trends of advertising.