Vietnam Airlines to host series of cultural events inspired by Hanoi autumn
Vietnam Airlines, in partnership with the Hanoi People’s Committee, on September 23 launched the campaign “Cham thu Ha Noi” (Touching Hanoi Autumn), inspired by the capital’s most beautiful season.
The campaign offers a journey to explore Hanoi with many different "touchpoints" such as "touching" love with the Run For Love community race (September 28), where the steps are in harmony for a humanitarian goal; "touching" the surface of West Lake with the dragon boat and SUP rowing festival (October 5), where long-standing traditions revive in the heart of the modern city; "touching" a sustainable lifestyle with the light flight journey to Hanoi (October 6), evoking awareness of green tourism and responsibility towards the environment.
The campaign also brings Hanoi lovers to profound musical experiences. That is Vietnam Airlines Classic - Hanoi Concert (October 10-11), a gentle "touch" with the space of classical music in the heart of the Old Quarter. Another is 5AM Concert (November), where modern people meet tradition in the intersection of sound and emotions at dawn.
Each event is a "touch" of memories as well as of love for Hanoi, helping to portray a capital that is both classic and youthful, deeply imbued with local identity while also open and integrated.
Vietnam Airlines CEO Le Hong Ha said the programme aims to create meaningful journeys where each step offers a “touchpoint” with Hanoi’s culture, nature, and people, thereby spreading the image of a friendly and hospitable Vietnam among international friends.
Vice Chairman of the Hanoi People's Committee Nguyen Manh Quyen noted that the campaign stems from a 2025–2030 cooperation agreement between the city and the airline to foster sustainable socio-economic development and elevate Hanoi’s tourism brand. As a highlight of the Hanoi Autumn Festival, it is expected to become a signature cultural and tourism attraction.
Positioning itself not only as a carrier but also as a cultural ambassador, Vietnam Airlines said the campaign is part of its long-term strategy to make Hanoi a leading cultural and tourism destination in the region and the world.
Hanoi Autumn Festival attracts 50,000 visitors
The Hanoi Autumn Festival, which took place from September 19-22, attracted more than 50,000 visitors, showing the capital city’s enduring appeal in the eyes of tourists, especially in autumn - the most beautiful time of the year in Hanoi.
