Various activities planned for “Visit Vietnam Year – Hue 2025”
Various activities have been planned for the “Visit Vietnam Year – Hue 2025” hosted by the central province of Thua Thien-Hue under the theme “Hue- Ancient Capital – New Opportunity”.
Speaking at a press conference held by the Ministry of Culture, Sports and Tourism and the provincial People’s Committee on December 31, Chairman of the Vietnam National Authority of Tourism Nguyen Trung Khanh noted that the event is expected to promote the values and potential of tourism in Vietnam in general and Thua Thien - Hue in particular, contributing to turning tourism into a spearhead economic sector.
Within the framework of the Visit Vietnam Year - Hue 2025 and Hue Festival 2025, there will be four main groups of activities in spring, summer, autumn and winter, featuring over 170 national and provincial events.
There will be four highlights during the year, which are the opening ceremony of the “Visit Vietnam Year - Hue 2025” combined with a fireworks display to celebrate the 50th anniversary of the liberation of Thua Thien - Hue on the evening of March 25, 2025; an international conference on cultural industries as a foundation for sustainable tourism on March 25, 2025; a culture - tourism festival and a programme to introduce Vietnamese tourism, cuisine, and craft villages, connecting businesses in the European market in June 2025; and the closing ceremony of the “Visit Vietnam Year - Hue 2025” at the end of December 2025.
Other notable events include promoting the “Visit Vietnam Year - Hue 2025” at the international exhibition EXPO 2025 Osaka, Kansai, Japan from April 25 to May 6, 2025; a series of communication and tourism promotion activities domestically and internationally; an international culinary festival; a cooking competition; and an international conference on Net Zero tourism planned for July - August 2025.
With such activities and events, Thua Thien - Hue expects to attract about 4.8 - 5 million visitors, with international tourists accounting for approximately 38 - 40% of the total visitors, and total tourism revenue reaching around VND10.8 trillion - VND11.2 trillion (US$423.57 million – US$439.26 million).
