Toyota encourages children’s innovation in Dream Car Art contest

The winners of the 2015 Dream Car Art contest, Toyota’s flagship creativity contest for children, will be announced and awarded on August 26 in Japan.

According to the organiser, 93 pieces of best artwork in the final round will be showcased on the campaign site ( with a focus not just on pure artistry, but the actual essence of the idea behind the art. 

New content will be uploaded everyday onto the site until August 25, including many inspiring artworks such as “Handicap-friendly Cleaning Car,” “the Toyota Arctic Car” and much more. Some of the videos were actually created after the elements of the art were 3D printed.

The printed artwork was then used to create a showcase video. The infographics, artwork and video content will be uploaded to the campaign’s Instagram, Facebook and Twitter pages for sharing.

“The Toyota Dream Car Art Contest is not merely a contest, but a chance for children around the world to share and showcase their innovative ideas for a car,” said Susumu Matsuda, the general manager of Toyota’s marketing division.

“Through the “Dream Car Collection,” we hope to break down the art and amplify the essence of the idea that inspired it. We also believe through Toyota’s thirst for innovation and dedication to craftsmanship, children around the world will have a chance to make their dreams come true through art and creativity,” he explained.

This year, the contest saw the participation of contestants from 81 countries. The first round of the contest was scheduled from September 2014 to March 2015. Sri Lanka and Thailand, each has the largest number of artworks (three) getting into the final round.

Vietnam has one final contestant, whose artwork is set to be showcased on August 17. 30 world winners plus their parents or guardians will receive a trip to Japan to participate in an awards ceremony.

“We are thrilled that over 80 countries around the world have taken an interest in our contest and we hope to continue to grow the number of entries as we continue hosting the Toyota Dream Car Art Contest,” said Matsuda.

Toyota Motor Corporation has been hosting the Toyota Dream Car Art Contest since 2004. The initiative invites children under the age of 15 from all cultures to share ideas about the future of mobility by submitting drawings of their dream cars. 

In this contest, children can use any standard drawing medium they like such as colouring pencils, crayons, watercolours or markers. The contest encourages children to tap into their creativity and depicts their car ideas based on societal, environmental, political, local and global issues affecting their lives and submit it to Toyota. 

The contest consists of two stages. The first is a series of regionally-held "National Contests." Winners from this stage are entered into the second stage "World Contest." The final awards will be announced at the Awards Ceremony. 

The Toyota Dream Car Art Contest has cultivated a culture of innovation and solution-based ideas, and the result has been a massive influx of new entries from various countries every year. The contest has expanded rapidly and received raved review across the globe.

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