This approach reflects a shift in mindset during the implementation of Resolution 80-NQ/TW of the Politburo on cultural development, with the province seeking to transform heritage into economic assets while preserving its intrinsic values.

Exploiting vast treasure of heritage

Often dubbed a “miniature Vietnam,” Quang Ninh boasts a rich and diverse cultural ecosystem - from maritime culture linked to the ancient Van Don trading port, to the mining culture defined by solidarity and discipline, as well as the traditions of ethnic minority communities and the spiritual landscape of Yen Tu, the cradle of Truc Lam Zen Buddhism founded by King-Monk Tran Nhan Tong.

The province is also home to globally recognised heritage sites, most notably Ha Long Bay - a UNESCO-recognised World Natural Heritage site twice inscribed in 1994 and 2000, and further listed in 2023 alongside Lan Ha Bay – Cat Ba for its biodiversity. The Yen Tu – Vinh Nghiem – Con Son, Kiep Bac complex has also been recognised as a World Cultural Heritage site in 2025. These assets provide strategic advantages in positioning Quang Ninh’s tourism brand on the global map.

Last year, Quang Ninh welcomed over 21 million visitors, generating total revenue of VND57 trillion (US$2.1 billion), and contributing more than 10% to the locality’s GRDP. In 2026, the province targets 22 million arrivals and at least VND65 trillion in tourism revenue, alongside an overall growth rate of 13%.

Breakthrough solutions tied to cultural industries

To create a turning point, Quang Ninh has identified the need to implement a range of coordinated solutions. According to Pham Thuy Duong, rector of the Nguyen Van Cu Cadre Training School, the key lies in shifting from “passive preservation” to “proactive promotion,” building a sustainable cultural industry ecosystem, with a focus on turning heritage into tangible economic assets.

This includes developing large-scale cultural and performance products tied to heritage spaces, such as immersive shows and light festivals, while aiming to host 4–6 international music festivals annually by 2030 to extend visitors’ stays to 3.5 – 4 days.

Innovative models such as “open museums” and “creative cultural villages” are also being promoted, transforming heritage sites into living and interactive spaces. Local communities are being trained to become active participants in service delivery and cultural preservation, ensuring that “living heritage” remains central to the tourism experience.

At the same time, the province is accelerating the development of night-time economy, expanding pedestrian zones, night markets, and cultural and art events in key areas such as Ha Long and Mong Cai, while diversifying into MICE tourism, adventure travel, and wellness tourism.

Digital transformation is another key pillar. Quang Ninh is building a smart tourism ecosystem, including 3D digitisation of tangible and intangible heritage and the use of big data to analyse visitor behaviour and personalise travel experiences. Technology is also being applied to manage visitor flows, reduce congestion, and protect sensitive ecosystems.

By aligning cultural preservation with innovation and economic development, Quang Ninh is gradually realising its ambition of becoming an international tourism hub—where culture not only shapes identity but also drives sustainable growth.

Mindset shift drives Quang Ninh’s heritage-based tourism development

Transforming large-scale concerts into distinctive tourism products is not only an economic challenge but also a solid step towards affirming Quang Ninh position as a hub for cultural industries linked with the heritage of the mining region.