Pura Mela Grand Launch in Hanoi

VOV.VN - The collection of Italian Creative Director and Fashion Designer Melania Pintus was introduced at the Pura Mela Grand Launch on June 25 in Hanoi.

The idea of “Pura” – means “pure” in English, was created by the combination of 4 elements: Air – Water – Fire and Earth, which symbolize the orientation as well as the style of Pura Mela.

“Mela” – it not only stands for our fashion designer Melania, but also is the apple that Paris gave to the goddess Aphrodite, represented romance.


At the event, casual collection, office collection and evening collection were showed on the catwalk.

CASUAL COLLECTION brings the idea of the convenient and comfortable outfits for everyday




OFFICE COLLECTION represents the frankness and confidence in the workplace

EVENING COLLECTION is the simple puzzle between art and nature

The idea is based on the free, independent, romantic and eclectic women. The incantation to open the secret door is “Colors.”

Italian fashion designer Melania Pintus and Miss Sea Nguyen Thi Loan
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