The contest which will run until December 20 is part of a post-COVID-19 tourism recovery plan to boost travel among Korean tourists.
The director of the centre, Nguyen Thi Hoai An, said the photo contest aims to highlight attractive images of Da Nang to Korean tourists through social media networks, luring them to the central city as COVID-19 restrictions are eased.
Koreans who have visited Da Nang in the past can post their favourite photos or clips to Instagram to take part in the contest. Koreans who have yet visited Da Nang can still enter by creating images of Da Nang and sharing how they feel about the city.
The best 26 entries will be selected as winners at the end of December.
The winner of the top prize – the Da Nang Fantastic Heart – will receive an award worth 300,000 won (254 USD) and a package tour for two to Da Nang City, offered by HanaTour.
The winners of the five ‘Da Nang Heart’ awards will be given 100,000 won (85 USD) each, while 20 'Thank You' coupons worth 20,000 won (17 USD) each will be presented to other winners in the top 26 list.
A one night stay for two at the five-star beach-front Furama Da Nang Resort will also be up for grabs.
Korean tourists account for 55.4 percent of international tourists in the central city.
In 2014, both Vietnamese and Korean budget airlines launched 12 direct and chartered flights between Korean cities and Da Nang, carrying around 1,500 passengers a week.
The Republic of Korea (RoK) inaugurated its Consulate General in Da Nang in 2020, boosting tourism and investment between the RoK and central Vietnam.
While the COVID-19 pandemic has temporarily stopped Korean tourists from coming to Da Nang, the coastal central city is still a favourite destination for Koreans. At least 1.8 million Korean tourists visited the city in 2019.
HanaTour Director Ryu Bong Ki said he is expecting a plan from the Vietnamese and Da Nang authorities to host foreign tourists in the post-COVID-19 era.
He said HanaTour will build detailed tour programmes to bring Korean tourists to Da Nang in the coming time.
Da Nang is a good, central connection to visit world heritage sites in Quang Nam, Quang Ngai and Thua Thien-Hue provinces from destinations such Jeju Island, Incheon, Seoul and other parts of the RoK.
The Shilla Hotels & Resorts – a Korean resort – has launched the five-star Shilla Monogram Da Nang to serve Korean tourists in Da Nang and Hoi An.
Art troupes from Vietnam and the RoK often host joint performances in Da Nang and Hoi An in annual culture exchange events.
Participants can find information at the contest’s website: danangfantasticity.com/dananginmyheart.