Announced at a press conference in Ho Chi Minh City on June 16, the competition provides a platform for women in business to showcase their talent and strengths. The crowned winner will take on the role of a peace ambassador, tasked with inspiring and connecting communities to build a better society.

Speaking to the press, a representative of the Organising Committee stated that the three key criteria in evaluating contestants are intelligence, courage, and compassion. Each contestant will go through multiple rounds and engaging activities within the framework of the pageant, providing opportunities for the participants to demonstrate their individuality, resilience, and unique talents.

The preliminary round began on June 4 and will continue through July 8. The contest is open to Vietnamese women entrepreneurs aged 22 to 55 who are currently living and working in Vietnam.

The grand finale is scheduled for July 12 at the Theater and Cultural Art Exhibition Center in Binh Thuan province.

Beyond recognising the beauty and talent of Vietnamese women, the pageant also serves to promote the country’s scenic attractions, particularly Binh Thuan which is known for its pleasant climate and stunning destinations such as Mui Ne, Hon Rom (Rom Island), and Doi Cat Bay (White Sand Dunes).

Local businesswoman wins Mrs Grand Vietnam 2023 crown

VOV.VN - Doan Thi Thu Hang, 38, was named the winner of the Mrs Grand Vietnam 2023 pageant after surpassing 19 other contestants at the grand finale held on August 30 in Hanoi.