Hotel promotes local fashion industry
The InterContinental Hanoi Westlake has been running a monthly program to promote local fashion brands and talented designers.
Due to few fashion events in Hanoi, the hotel wants to combine hospitality and fashion to bring a new experience to its local and foreign customers in the Fashion & High-tea” program. Participants have a chance to learn more about Vietnam’s fashion brands with diversified styles.
At each event the program will feature a collection of Chula created by Spanish couple Laura Fontan and Diego Cortizas since 2004 in Hanoi and a local designer who will be chosen for each program. Chula is a fixed partner of the program for all year round and has been together with the program from the beginning.
Apart from enjoying a fashion show, guests will experience the traditional high-tea served in a more modern and stylist way with food well prepared in both quality and style by the hotel’s culinary team.
According to a representative from the hotel, the program has attracted a stable number of customers who are Vietnamese, foreign tourists and expats working and living in the country. With “Fashion & High-tea” the hotel looks to create a popular rendezvous for those who love gastronomy and fashion.
The latest show of “Fashion & High-tea” unveiled the latest collections of Jagi Design and Chula. There were luxury dresses in bright colors and unique patterns by designer Diego from Chula and feminine and youthful ready-to-wear outfits in basic colors of black, white, grey and light blue of Jagi Design.
Guests also found it interesting to enjoy all the cakes in shapes of fashion designs and accessories of models in bright and eye-catching colors and styles.