Hoai Nam’s designs bring Vietnam’s village culture to Cannes

VOV.VN - Vietnamese designer Do Trinh Hoai Nam will introduce his latest Ao dai collection at the Cannes Festival in May 2018, through which he hopes to promote the traditional culture and images of Vietnam’s people and landscapes to the world.

Businessman and designer Hoai Nam (fourth from left) recently met Dr Alok Bharadwaj (C) ahead of the introduction of his Ao dai collection at the Cannes Festival. Businessmen Nguyen Tien Dung, Nguyen Manh Linh, and businesswoman Bao Ngoc also join the event.
In an exchange with Vietnamese businessmen, Dr Alok Bharadwaj, Senior Vice President responsible for strategic business planning for Canon's South East and South Asian regional operations, discussed management tools and the latest trends in the management world.
They have a chance to discuss the difficulties and challenges of management and marketing.
Dr Alok Bharadwaj said business activities can go hand in hand with social benefits to create an ecosystem of sustainable trade.
Many Vietnamese businessmen are currently following this trend, including designer Do Trinh Hoai Nam. He has created jobs for hundreds of workers in craft villages making fashion products.
Hoai Nam also wants to bring his designs to the fashion weeks in New York, Paris, and Rome to promote Vietnam’s fashion culture to the world.
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Hoai Nam brings Ao dai collection to Cannes
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Hoai Nam brings Ao dai collection to Cannes

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VOV.VN - Vietnamese designer Do Trinh Hoai Nam has confirmed that his Ao dai collection embroidering the national flags of 42 countries will be showcased at the Cannes Festival scheduled for May 2018.