Cabs, carrying images of Vietnam’s world heritage site Ha Long Bay, Vietnamese girls in white Ao Dai (long dresses) and information about Vietnam’s economic hub, Ho Chi Minh City, will be seen in the streets of the UK’s capital city over a six-month period.

Speaking at the recent launch ceremony, the Vietnamese Ambassador to the UK, Tran Quang Hoan, said he hoped that this type of advertising would attract residents in London to visit Vietnam.

Advertising by taxi has been used by many other countries such as Singapore, Malaysia, the Philippines and Thailand to promoting their tourist industries.