The wholly US-invested ACE Life insurer inaugurated a representative office in Can Tho city, its first office in the Mekong Delta on May 8.

ACE Life Insurance Co.Ltd.General Director Lam Hai Tuan expressed optimism about the potential of the life insurance market in the Mekong Delta, a region with high economic growth.

He said he expects that ACE products will reach a large number of farmers in Vietnam's largest rice bowl.

ACE Life, belonging to the ACE INA International Holding Limited, received a license for operation in Vietnam in June of 2005 when Prime Minister Phan Van Khai visited the US. The company opened its first representative office in Ho Chi Minh City in September of 2005, which was followed by the inauguration of the Hanoi office. ACE Life boasts a network of more than 1,000 sales agents so far.