Discovery helps promote Vietnamese tourism abroad

VOV.VN - Ha Van Sieu, vice chairman of the Vietnam National Administration of Tourism (VNAT) received Andrew White, head of global growth and international ad sales at Discovery Inc., in Hanoi on May 10 to discuss the possibility of popularizing Vietnam’s tourism abroad.

White briefed his host on the profile of Discovery Inc. - an American multinational mass media television conglomerate based in New York.

The group broadcasts programmes in over 220 countries and territories worldwide and boasts many famous channels, including the Discovery Channel, Food Network, Travel Channel, Animal Planet, Science Channel, and Discovery Kids.

With a strong brand, White expressed the group’s desire to co-operate alongside the VNAT in promoting images of Vietnamese tourism to the wider world.

For his part, Sieu welcomed White’s proposal, saying Vietnam’s tourism sector has grown rapidly in recent times, receiving 18 million international visitors in 2019, and the figure is set to rise to 50 million by 2030.

He pointed out that the local tourism industry has set the goal of developing the Vietnamese brand to boast unique and competitive tourism products.

Efforts to position Vietnam as an attractive tourist destination will be based on key brand values ​​and typical tourism products, such as heritage tourism, marine tourism, ecotourism, and golf tourism, he noted.

Through product diversification and fresh methods of communication, the local tourism industry is expected to bring real experiences and high-quality services for tourists, Sieu said.

He suggested that after the meeting the two sides continue to discuss co-operation plans in detail relating to deploying a relevant marketing strategy and telling Vietnamese stories to the rest of the world.